I help ambitious B2B companies become inspiring, influential category leaders. Partner with me to achieve meaningful growth. Together we uncover your unique differentiation and I help to define, implement, and leverage your brand to truly connect and resonate with your buyers.
Brand Application Design for a Software Startup.
About Ran
Ran Mullins has partnered with high-growth tech startups and Fortune 500 companies across healthcare, manufacturing, and technology sectors, developing advanced brand and go-to-market strategies. His clients include Anthem Blue Cross Blue Shield, Wellpoint, Fifth Third Bank, Toyota, P&G, LCA Vision, SugarCreek, Deufol North America, Episcopal Retirement Services, JiLin Province (China), VH1, Nielsen, Cincinnati Children’s Hospital Medical Center, CareSource, Kinettix, and Diversified.
Learn more about Ran’s brand strategy work with a variety of clients and industries including brand executions.
Peter Block, Author Flawless Consulting / Testimonials
Creating a corporate brand platform that has strategic value to an organization requires a process that is inclusive, producing credible outcomes that are inspiring throughout the organization. A branded buyer journey must be more comprehensive, yet pragmatic enough to be embraced throughout an organization. A corporate brand platform is a framework of practical definitions that provides an organizational development framework to define important brand behaviors and support clear, targeted marketing and sales communications.
Your ideal customer profile should be at the center of your brand strategy and marketing efforts. Understanding who the buyer personas are and targeting them, then reaching them with the right messages in realistic scenarios is required for a strong brand.
All the elements of the graphic standards, from name to type to color to language to visuals, work together to reinforce the brand. Specifically, they illustrate the unique qualities of the brand personality in consistent and meaningful engagements.
The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.
For product, service and corporate brands, the intangibles refer to the emotional connections derived as a result of experience, identity, communication and people. Intangibles are therefore managed via the manipulation of identity, communication and people skills.
From thoughtful and unique brand strategy through skillful and effective design execution Ran helps ensure you’re realizing your brand’s full potential as you go-to-market. By identifying opportunities to extend your brand's reach into new markets and segments he determines how your brand impacts buyer behavior in a given category. Ran develops and executes corporate brand renewal programs, brand positioning workshops, retreats and more.
Ran Mullins started his first agency (Metaphor Studio) in January of 1997 serving a variety of clients.
Ran has led over 100 Brand Mantra Workshops from 1 participant to 50 participants in a variety of industries.
Ran has worked with hundreds of clients in multiple industries over the course of his career.
Each brand positioning workshop is interactive, engaging and recognizes contributions from all, assuring everyone will leave the sessions with a clear understanding of the brand mission.
B2B brands with strong, clear identities and compelling digital content achieve far better, more focused results. My mission is to develop and execute a go-to-market strategy that creates and refreshes your business brand, giving you the competitive edge to thrive in your market. Investing in a powerful brand is a game-changer for your business.
Book a Brand Mantra Workshop or a Brand Personas & Scenarios Workshop with Ran. Available as 1/2 day, 1 day, or 2 day retreats.
Schedule a consulting engagement with Ran. Start with a 15 minute intro call to make sure we’re a good fit in project scope and personality.
Book Ran for an in-person keynote, retreat, or luncheon. He will discuss the importance of staying true to your brand in your GTM strategy.
